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Talking about Parques Reunidos means refering to one of the leading global operators of regional leisure parks and one of the three truly global leisure park operators.
After 50 years in the sector, we now operate a well-diversified portfolio of more than 60 different assets (theme parks, zoos and marine parks, water parks, indoor entertainment centers and other attractions), spread out over various countries across Europe, North America, the Middle East, and Australia. Our asset diversity has placed us as the second-largest leisure park operator in Europe and the eighth-largest leisure park operator worldwide.
We have a highly experienced and committed management team with a proven track record across different geographical areas and economic cycles.
Our Group’ history dates back to 1967, when the company was incorporated under the name Parque de Atracciones Casa de Campo de Madrid, S.A. (The Madrid Casa de Campo Theme Park). Since then, our history has spanned over 50 years of continued growth and diversification.
From being a primarily Spanish business, Parques Reunidos has evolved into a leading international operator. Today, the company has a total of more than 60 parks located in countries across Europe, North America, the Middle East and Australia.
Parques Reunidos has carried out targeted strategic acquisitions over recent years to support the development of the business, successfully integrating 57 parks in the last 10 years and signing various contracts to expand further.
This strategy makes Parques Reunidos the most active acquirer of individual leisure parks in Europe and USA over the last eight years.In 2003, we have successfully rolled out an operating business model for Spain focused on safety and operational excellence, customer satisfaction, strict cost control, and attention to detail. We later applied this business strategy to our expansion and acquisitions plans across Europe between 2004 and 2006.
Finally, the expansion phase we have experienced since 2007 has transformed our Group into a truly global operator with an established breadth of parks across the United States and Europe. Since then, the Group has continued to seek attractive growth opportunities worldwide.