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22nd November 2007. Last night the Oceanarium in Bournemouth was awarded the ‘Tourism Award for Marketing Initiative’ for the second year in a row at the Bournemouth Tourism Awards 2007 for its Interactive Dive Cage experience. Now in its 10th year, the Oceanarium is firmly established as one of Bournemouth’s leading visitor attractions, providing an exciting, quality experience to visitors of all ages and abilities.
Launched in March 2007, the world’s first ever, Interactive Dive Cage is a unique, virtual environment allowing visitors to come face to face with great white sharks, dolphins, manta rays and the blue whale, without getting wet! Offering visitors a wider experience, the Interactive Dive Cage is an important educational resource dedicated to enlightening visitors about marine life and the animals’ habitats, encouraging responsible behaviour and respect for the natural environment.
The success of the Dive Cage was also celebrated in May 2007 when it was announced as the Use of Technology winner in the Museum and Heritage Awards for Excellence. In October the Dive Cage was short-listed for the Themed Entertainment Association’s annual awards. In being nominated for this award, the Oceanarium shares company with other worldwide destination attractions and previous winners include Disneyland and Sea World in the USA and Madame Tussauds in London.
James Eels, Director of the Oceanarium comments “The dive cage offered us a unique opportunity to promote the business and remind people about the attraction. This has been a massive project and our PR team at Liz Lean PR have been integral to its success, achieving mass coverage on a scale we have never seen before. It is fantastic for us all to be recognised and rewarded
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